Facebook Advertising Course
The introductory course in Facebook Ads gives student knowledge of the professional platform of managing of Facebook Ads. After the completion of the course, the students will be able to understand how advertising on Facebook works, and they will develop a sense for all the different objectives, create campaigns, as well as draw reports on ROI and budgeting of the campaigns.
The students will have the opportunity to learn different types of Facebook Ads objectives, develop their sense on which objective is suitable for different businesses, and learn how to use it professionally.
You can take this course even if you have no prior knowledge of social media.
Interactive online program or in person
The program is available both online and in person. For the interactive online program, students get a link to join prior to every class. The benefit of the online program is that it is available wherever you are. If you missed a class, don’t worry, as you will also receive a video recording. These video recordings in the online program also help you go back and re-watch the same class again.
Project that you will create
- Different advertising campaigns
- Management of ads
Access to platform
Once you sign up, you will be added to a platform with the rest of the students and the lecturer. Here you will find interesting and helpful materials and resources.
- Types and channels of Facebook Advertising
- Introduction to the 11 objectives: reach, traffic, lead gen and how to calculate the ROI for each objective
- Introducing ad set & ad ( the targeting & the creative part )
- All the students will work practically on laptops on the objectives ( brand awareness, reach, traffic, engagement & app installs)
- Students will launch campaigns using different ad set criteria
- Students will launch campaigns using different ad criteria, on multiple languages and with multiple calls of action
- Case Studies & Examples from experience
- All the students will work practically on laptops on the objectives ( video views, lead generation, messages, conversions, catalog sales & store traffic)
- Students will launch campaigns using split test and budget optimization
- Students will draft reports on campaign performance, connect Facebook pixel
Академијата започнува на 23-ти Март
Рокот за пријавување на апликации истекува заклучно со 18-ти Март
1 Month (8 lecturing hours)
Плати на 3 рати
Macedonian & Albanian
Помош при вработување после завршувањето на Курсот