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Lead Generation Specialist

We are looking for a lead generation specialist to join our team. The lead generation specialist is primarily responsible for generating leads, categorizing them depending on their sales-readiness, and nurturing them. The role of a lead generation professional is pivotal to the sales process, as lead generators are ultimately responsible for identifying people who are […]
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11/13/2020

Skopje

We are looking for a lead generation specialist to join our team. The lead generation specialist is primarily responsible for generating leads, categorizing them depending on their sales-readiness, and nurturing them. The role of a lead generation professional is pivotal to the sales process, as lead generators are ultimately responsible for identifying people who are potentially interested in your offerings, i.e. leads. In the pre-web 2.0 era, leads were extensively generated by cold-calling, but as the martech space grew rapidly, professionals integrated email marketing and social selling as well.

Key responsibilities:

  • Responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met.
  • Responsible for ensuring that the website is easily found by the target audience.
  • Optimizing website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) are two ways a digital marketer helps to drive relevant traffic to their website.
  • Converting website visits into online sales.
  • Managing the online presence and brand of a company.

Qualifications:

  • Creative Hub Digital Marketing Academy diploma
  • Have a tertiary qualification in marketing or communications, IT, and website development and design
  • Stay up to date with all new digital trends and technologies
  • Ability to work alone and in a group
  • Always looking to see what else can be implemented into the business

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